Shareholder vs Stakeholder vs Market Failures Model

Business and ethics are often considered as opposite ends of a magnet, one in the means of seeking profit and other with the common assumption of refraining from profit maximization; so the question become is business ethics really an oxymoron? The usual perception of business ethics is very poor and pessimistic as many corporate executives say one thing yet do another. Although the maximization of self-interest and profit seeking is what drives the economy forward, but how should one’s actions be justified, is it ok to do as you wish as long as the law permits? Business managers along with other professionals have sets of ethical codes laid out and are to be followed. There is the bar set in place to monitor the practices of each†¦show more content†¦These firms seek non-preferred strategies because they bring easy and quick forms of profits, but it is also short lasting. â€Å"Misleading advertising stands to false advertising as deception does to fraud† (Hea th). When firms adopt misleading advertisement for its products, it will bring short term profits before consumers realize they are being deceived. However when consumers do acknowledge the unethical behaviours of the business, they will switch products and by the word of mouth spread unfavourable comments of the firm; thus in the long run, such business behaviour is not practical as bad reputation leads to loss of sales and eventual closedown of operations. Profit seeking often bears negative conceptions due to the frequent exploitation of the market and flaws of the legal and regulatory systems. These firms fail to consider the moral obligations they must also endure. The analogy between â€Å"orporate social responsibility† and â€Å"Good sportsmanship† effectively compares and applies such concept. Having good sportsmanship does not only include not breaking the rules of the game but also refraining from exploiting the loopholes and flaws of the regulations. Taking basketball for example, unavoidable physical contact will occur during the game; however one should avoid purposely injuring other players just to win. Although certain teams do adopt such tactics like those firms using non-preferred strategies to make money, but most top

The Safety Regulations Of The Automobile Industry

Now days the automobile industry has to stick to a large list of government regulations. While some of them may just be focus on the driver comfort and an avoiding unnecessary distractions. The government also has safety regulations which has to be strictly impose on every vehicle. Within these safety regulations there is The Clean Air Act; an act to improve, strengthens, and accelerates programs for the prevention and abatement of air pollution. But we always had criminals breaking the rules of society. VW (Volkswagen) committed fraud by having their software engineers programing the onboard engine management module (ECM) in order to obtain higher profits. Of course they did not care about the consequences neither the harm they will be†¦show more content†¦Aristotle made clear that all humans seek to flourish. Well, Volkswagen, as a corporation, was trying to flourish once more but not by good means. Also Aristotle pronounced that â€Å"man is a rational creature who lives in poleis† and what make society are rules, rational rules. Is these are violated there is going to be a possibility of encountering a highly corrupted society. Aristotle thinks we should be upset if people do well undeservedly. This engineers fooled government authorities and the public for more than five years. And this case is an indignant outcome of how low big corporation can behave. The Aristotelian ethics seeks Eudaimonia or what is call happiness. This is the goal of every human being. The executives, who elaborated this fraud, mandate to have bigger profits because they want to be happier or perhaps they just are vicious men. The software engineer’s, that decide to obey, want to keep their jobs in order to be happy. Also they thought that the public will be happier with their new revolutionary product. It is good to know that criminal behavior is a sign that the resource is lacking. Aristotle did raise a set of ethical questions that are directly relevant to corporate leaders who wish to behave in ethical ways, even when Aristotle didn’t know anything aboutShow MoreRelatedThe Safety Regulations Of The Automobile Industry1834 Words   |  8 PagesNow days the automobile industry has to bind to a large list of government regulations. While some may just be focusing on the driver comfort and avoiding unnecessary distraction, the government has sa fety regulations which have to be strictly imposed on every vehicle. Within these safety regulations, there is The Clean Air Act; an act to improve, strengthens, and accelerates programs for the prevention and abatement of air pollution. But we always had criminals breaking the rules of society. VWRead MoreIndustry Analysis : Automobile Industry1561 Words   |  7 PagesAutomobile Industry Analysis The automobile industry is one of the world’s largest industries, and despite the recession in 2008, the industry shows progress in climbing its way back to the top. The automobile industry includes more than 200 companies, with a combined annual revenue of $230 billion (First Research, Para 3). The purpose of this report is to analyze the industry and relevant trends, in order to evaluate the attractiveness of entering this industry. Macro Environment and Drivers ofRead MoreImpact Of The Auto Industry On American Culture894 Words   |  4 PagesThe auto industry has been around long before I was born. 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The external environment of the automobile industry alone has great influence on the kinds of products consumers tend to gravitate towards. SinceRead MorePersuasive Speech : Foreign Auto Industry980 Words   |  4 Pagescalled muscle cars and emission regulations were just a passing thought. In my opinion these were the good old days of the American automaker. A lot has happened since than, foreign competition, advancement in technology, environmental regulation, and the reason there is an industry, consumer opinions. Not all the changes have been bad, we have cars that can go close to 50 miles on a gallon of gas. Cars that drive like a dream and get us from ‘A’ to ‘B’ with more safety features then my dad probablyRead MoreBusiness Strategies Of The Automobile Industry1553 Words   |  7 PagesINTRODUCTION: The automobile industry is vast and complex in its operations as it involves the process of manufacturing and marketing vehicles and thus comprises of huge risk. As the auto mobile industry is prone to major challenges such as becoming customer centric, managing overcapacity, balancing between marketing, advertising and branding to be sustainable, and to make profits in the commoditised market makes essential for the automobile industry to efficiently plan and implement business strategiesRead MoreThe Trade Markets And East Asian Economies1318 Words   |  6 PagesEconomics and Francois, 2006; ACEA, 2009a). The reason of the loss of the European automotive industry is simple as previously they were entertained by the relatively high level of tariffs and the significant protection within the industry. The data from Ministry of Foreign Affairs and Trade (2010) explains this notion as the EU has comparatively higher tariffs in automotive goods including automobiles (8% to be affected within 3 to 5 years for Korea while 10% within 3 to 5 years for the EU), trucksRead MoreAnalyzing The Strategy For General Motors1200 Words   |  5 Pagesto analyze the strategy for General Motors. To start, a five forces analysis of the automobile industry was conducted. The five forces include the following factors: competition among rivals, threat of new entrants, supplier power, buyer power, threat of substitutes, and role of complements. Understanding the influence of each of these factors provides insight into the attractiveness of the automobile industry. Such an understanding is necessary for an effective critique of General Motors’ strategyRead MoreImpact Of The Automobile Industry On The Auto Industry816 Words   |  4 Pages The automobile industry throughout the years has been a major player in the economic structures of society. The industry as a whole has contributed to all areas of micro, macro, and international economics in a way that not a whole lot of industries have. The automobile industry was not created overnight by a single inventor. Numerous companies have come and gone throughout the history of the automobile. Governments have bailed numerous corporations out, the industry has unemployment due toRead MoreEnvironmental Challenges Facing The American Auto Industry822 Words   |  4 Pagesassignment unit 5. The automobile industry is occupying a special place in the world economy. Since its creation by the end of the nineteenth century, automobile has got a tremendous expansion worldwide and in the United States in particular, so much so that the country witnessed the fastest development of the automobile and the emergence of world largest automobile manufacturers. In this paper, we are going to analyse the environmental challenges facing the American auto industry through the following

Group Communication Rowman and Littlefield - MyAssignmenthelp.com

Question: Discuss about the Group Communication Rowman and Littlefield. Answer: Introduction: Group work is a voluntary association of team members being able to form cooperative learning that enhances and contributes total output compared when done individually. On this particular task we had an educational engagement with my colleagues on a task assigned in school. We were tasked to perform a group work assignment in group of four. Despite our differences, we were able to manage the task positively. We co-operated amongst ourselves and we assisted each other very well. My association with my colleagues reflected characteristics of flexibility nature, humble working together and shared ideology in a bold and loving environment. We were a team of students, in mix of gender balanced in that we had two males and two females of diverse cultures. On the males side, one was Kiwi culture, with typical characteristics of being outgoing people, friendly and welcoming, they inhabit the land of New Zealand, their cultural characteristics is that they are the kind of people who can associate freely with people. Our male team member was also kiwi, however Christian, generally their culture is typical friendly based, they describe themselves as friendly however reserved with respect to other peoples view. Generally they are very outgoing people with some little display of privacy. It is easy to start a conversation with them, however with this culture their communication skills often use slang, which can be confusing, however in the group, we were able to adjust ourselves and requested them to talk a little bit slowly so that we could hear the meaning of what they were saying, at times in the group we had to ask them to repeat what they were saying. They really appreciated this gesture, in that we were able to understand ourselves with them smoothly and effectively. My other team member was Chinese female colleague. However how much she was still learning English we were able to communicate with ease and able to understand each through accommodative phase. Then, me an Indo of Fiji population, whom we are accommodative, coupled with my strong faith as a Mormon, we also, are accommodative to other peoples view. In general, in completing this task in group we were able to work freely together and enjoyed the company of each other despite our cultural differences i, it worked on our advantage and we really did the work harmoniously. What were my feelings in the group work task After finding out the task which we were going to handle in the group work assignment, i was very excited and kept motivated in taking part of it. According to Van de Pol et al., (2016) study, he proposed that as participant in any group event you must be aware of the activities to engage yourself on and the demands it requires. As group we sat and organized ourselves and shared roles to be performed by different members, we laid down our plan of work and time management schedule. This was beneficial in that it enabled me to learn and gained more knowledge which i was going to share with my colleagues in the group. In the group work, it was more apprehensive, in that most of my team teams members like the Kiwi people, i hadnt engage with them so much, hence I was a bit nervous of how they relate with the people, however we found out that the activity turned to be more interesting and were able to socialize well with ease. Personally I was able to enjoy my colleagues and the experienc es i received from the group activity gave me a new experience to look upon and be able to appreciate other peoples culture I come across. Taking part in the activities of the group gave me an opportunity to learn new things. The new learning opportunity presented an opportunity for my own personal development through group learning. I was able to attempt new skills that I had never tried before and learn and progress at an equal measure. A few skills in the group required motivation and confidence, while respecting the views of other members. I had to practice to speak smoothly so that my other members could hear and understand me well. The amount of confidence i had in the group work task made me to feel confidence and kept me motivated as I had known my role and laid a plan on how to respect to other person culture and beliefs. From the group perspective i have learnt a lot from the group work exercise, reflecting on the task given and the opportunity to get to learn from my colleagues and exchange of each others experience was really informative. In analysing my understanding and taking in the group, analysis of dif ferent learning styles that can be explored. According to Honey Mumford, (2000), learners can be activists, which have the behaviour of seeking new experiences, excitement, accept change and value freedom and challenges, then there are those who are pragmatics, who prefer practical sessions, then reflectors who like to observe, think and reflect and then finally those who are theorist , in that they question and probe through the methodological exploration. In this assessment i categorised myself as being activist in these learning process. I was eager to get to know these new experiences in the group and how we were able to learn from each other was really helpful. Hence with this view, I can say group work assisted me in being more active in learning process, (Rua Bastiaans, 2003). During the discussion time in my group with tasks, i felt motivated, and urged to engage even more. At the beginning of each discussion I was motivated to learn new aspects and the contribution my colleagues were bringing into the discussion, once i realised that my competency levels were below par while others i was very confident of performing them. This was evident among my group members, as some experienced that they had grey knowledge in the area they were tackling in the sessions. However in some areas we were able to perform well and competently. Van de Pol et al., (2016), observed that at times in group activity individuals, tend to display and engage in activities which displayed high competency and success. However in order to engage ourselves more we had to give ourselves opportunities that for us to nurture each one of use, to succeed and to have positive interest, and to gain motivation to be confident in explaining what we know and speaking out what we know, as group is meant for sharing knowledge from diverse backgrounds. To aid us to effectively go through the group task, we utilised the theory of social goals model, (Baines, Blatchford Kutnick, 2016), who defines the model as based on programming of social consciousness, social responsibility and social change. The model further suggests that democratic participation of others in the group can have an effect on the social changes. In this the association and integration enhanced in the group task is able to bring social enhancement and foster integration within the group setting which is promoted by the divers cultural nature of the group members. The model facilitates for improved self esteem and increase social power for the group members both collectively and individually. The social work promoted by this model builds on the impact of the groups on individualization and group processes to accomplish individual and group goals. By definition group is a method which facilitates the two or more peoples meeting and having an engagement together for social interaction roles and achieve the desired tasks collectively with ease. Effective groups need to build its evidence on the concept of effective organization and illustrate how members work together to achieve common goal, (Kruger, 2014). Hence organization needs to spend time and energy setting to strive to achieve each other goals. In our group, it was a duty of experiencing self confidence in working things out, it is in this process of enabling effective organization that refining of skills and building strong collaboration is affected. We took closer look at how we could relate, and shared roles which the members can contributed equally for the success of the group. Our meetings were planned and co-ordinated in an effective manner, for group process to be effective, we exploited patience and the ability to understand each other, and understand how we affected each other. In assessing the group we ensured that key elements are considered. These key elements include communication, participation, decision making and organizational roles. With keen interest on these areas, it ensured that good framework is laid for group work to be successful. In analysing communication component, we observe pertinent aspect which informs the group process. In ensuring this we chose to form rules of engagement, on the mode of communication based on our arguments, for how long one should talk and how often. We single out our group leader to be the leader to guide on the discussion and for the group to have decorum. In the class tutorial presentations we assessed each one of use roles and organised ourselves on the order of the presentations and priority key areas of presentation. We laid a line up of whom to speak after whom in the presentation session and agreed on the tone of the communication the discussion it will take. For our discussion to be heard and to be effective, we used combination of skills like tonal variations and use of questions to capture the attention of listeners, (Fujishin, 2013). Conclusion In conclusion this group work exercise has given me an experience on how to engage with my peers, an experience which encourages me to articulate my ideas and be able to question the ideas of my colleagues, while respecting their values and appreciating their views. This opportunity leads to social process of constructing ideas and developing possible solutions to problems. According to Hendry et al, (1999), the association between constructivism philosophy and problem based learning. This active engagement with my colleagues of differ cultural backgrounds and our differences, we were able to handle our task effectively and utilised effective communication skills in our group to solve the group task. In completion of the group work exercises, my feelings are that I could be more confident and motivated in trying the new skills learnt. Also as group as a whole, benefits shared form the group activity, we took part need to be more driven on the new activities and to learn new experiences. We had a great opportunity of learning from the diverse cultural background we and and the opportunity we had on learning each other through accommodative gesture was of significant to all of us. The experience gave me an opportunity to gain more experience and skills which help to develop on and be able to teach others in future. Going forward in group activities, i think there is need for me to develop confidence and learn more that despite our cultural differences, we are able to transverse each others alienation and work effectively to support each other. To help us increase the confidence levels, few more session will be helpful in supporting this gesture, as these efforts would have bore fruit in that slowly we shall be gaining confidence, for the particular activity for group work purposes, in doing so we shall improve greatly and high motivation levels which enhance our group work skills and organizations. References Baines, E., Blatchford, P., Kutnick, P. (2016). Promoting effective group work in the primary classroom: A handbook for teachers and practitioners. Routledge. Fujishin, R. (2013). Creating effective groups. The art of small group communication. Rowman Littlefield. Hendry, G. D., Frommer, M., Walker, R. A. (1999). Constructivism and problem?based learning. Journal of further and higher education, 23(3), 369-371 Honey, P., Mumford, A. (2000). The learning styles helper's guide. Maidenhead, Berkshire: Peter Honey. Krueger, R. A. (2014). Focus groups: A practical guide for applied research. Sage publications. Ru, G. C., Bastiaans, N., Nauta, A. (2003). Free-riding and team performance in project education. Van de Pol, J., Volman, M., Oort, F., Beishuizen, J. (2014). Teacher scaffolding in small-group work: An intervention study. Journal of the Learning Sciences, 23(4), 600-650.

The Misfortune of a Woman Essay Example

The Misfortune of a Woman Essay The beginning of the story describes Madame Eloise as discontent yet visually appealing, but throughout the story she ruinations from a satisfied and eminent woman into an appreciative, hardworking, and aged woman. Before Madame Lose attends the lavish party. Her attitude towards her financial situation and social status can be described as discontent and ungrateful. Madame Eloise owned,no evening clothes, no Jewels, nothing. But those were the things she wanted; she felt that was the kind of life for her, (Unpleasant Lines 35-36). Since she was a middle class woman she only has enough money to afford necessities like food ND water, not novelties Like fine linen or gold. This Inconvenience caused Madame Lose to beg her poor husband for money and made him believe she should be pampered Like the wealthier women. She then dedicated her life to Ralston her social status equal to or above that of the wealthier women in the city. During the extravagant party Madame Eloise is commemorated as an eminent woman praised by the upperclassmen and upperclassmen and finally content with her life for the first time. We will write a custom essay sample on The Misfortune of a Woman specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Misfortune of a Woman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Misfortune of a Woman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the party she, She danced madly, ecstatically, drunk tit pleasure, with no thought for anything, In the triumph of her beauty, in the pride of her success, In a cloud of happiness made up of this universal homage and admiration, of the desires she had aroused, of the completeness of a victory so dear to her feminine heart, (Lines Madame Eloise was so proud of herself that she disregarded every aspect of her life other than the party. She didnt care what was going on with her husband, rather fooling around with the other guests, particularly men. She finally felt that this exciting, expensive, care-free lifestyle is the one she was destined to live In. Once Madame Lose carelessly misplaces the diamond necklace, her whole life flips upside down and she comes to grips with reality. Madame all day long, in the same state of bewilderment at this fearful catastrophe. [Mr.. ] Eloise came home at night, his face lined and pale; he had discovered nothing, (Lines Madame Eloise finally began to develop a sense of what a real life is like, one with trials, mistakes, and disadvantages. At this point she drops all of the glamour of the nights previous, and worries that she may disappoint her friend and Is no longer proud and full of herself. This realization of the truth pushes Madame Lose on her journey into a transforming personality aimed at gratitude and fulfillment. Before Madame Eloise attends the party she feels downcast about her social class, while she is at the party she feels satisfied and loved, and after losing the valuable necklace she transitions into a humble and content middle class housewife. In the ginning of the story Madame Eloise is only worried about materials such as gold the party she is the center of attention and blissfully accepts all of the compliments about her 400 franc dress and expensive borrowed Jewelry. Finally she loses the necklace and all of her pride and carelessness along with it, her attitude had changed for the better. Readers should take this as a lesson to appreciate what you have while you still have it, because one simple mistake can mess up everything. Gratitude and humbleness can take a person farther than blind greed and pride.

Johnnie Johnson - World War 2 Johnnie Johnson

Johnnie Johnson - World War 2 Johnnie Johnson Johnnie Johnson - Early Life Career: Born on March 9, 1915, James Edgar Johnnie Johnson was the son of Alfred Johnson, a Leicestershire policeman. An avid outdoorsman, Johnson was raised locally and attended Loughborough Grammar School. His career at Loughborough came to an abrupt end when he was expelled for swimming in the school pool with a girl. Attending the University of Nottingham, Johnson studied civil engineering and graduated in 1937. The following year he broke his collar bone while playing for Chingford Rugby Club. In the wake of the injury, the bone was improperly set and healed incorrectly. Entering the Military: Possessing an interest in aviation, Johnson applied for entry into the Royal Auxiliary Air Force but was rejected based on his injury. Still eager to serve, he joined the Leicestershire Yeomanry. With tensions with Germany increasing in late 1938 as a result of the Munich Crisis, the Royal Air Force reduced its entry standards and Johnson was able to gain admission into the Royal Air Force Volunteer Reserve. After undergoing basic training on weekends, he was called up in August 1939 and sent to Cambridge for flight training. His flying education was completed at 7 Operational Training Unit, RAF Hawarden in Wales. The Nagging Injury: During the course of training, Johnson found that his shoulder caused him great pain while flying. This proved particularly true when flying high-performance aircraft such as the Supermarine Spitfire. The injury was further exacerbated following a crash during training in which Johnsons Spitfire did a ground loop. Though he tried various types of padding on his shoulder, he continued to find that he would lose feeling in his right arm while flying. Briefly posted to No. 19 Squadron, he soon received a transfer to No. 616 Squadron at Coltishall. Reporting his shoulder problems to the medic he was soon given a choice between reassignment as a training pilot or undergoing surgery to reset his collar bone. Immediately opting for the latter, he was removed from flight status and sent to the RAF Hospital at Rauceby. As a result of this operation, Johnson missed the Battle of Britain. Returning to No. 616 Squadron in December 1940, he began regular flight operations and aided in downing a German aircraft the following month. Moving with the squadron to Tangmere in early 1941, he began to see more action. A Rising Star: Quickly proving himself a skilled pilot, he was invited to fly in Wing Commander Douglas Baders section. Gaining experience, he scored his first kill, a Messerschmitt Bf 109 on June 26. Taking part in the fighter sweeps over Western Europe that summer, he was present when Bader was shot down on August 9. Scoring his fifth kill and becoming an ace in September, Johnson received the Distinguished Flying Cross (DFC) and made flight commander. Over the next several months he continued to perform admirably and earned a bar for his DFC in July 1942. An Established Ace: In August 1942, Johnson received command of No. 610 Squadron and led it over Dieppe during Operation Jubilee. In the course of the fighting, he downed a Focke-Wulf Fw 190. Continuing to add to his total, Johnson was promoted to acting Wing Commander in March 1943 and given command of the Canadian Wing at Kenley. Despite being English-born, Johnson quickly gained the Canadians trust through his leadership in the air. The unit proved exceptionally effective under his guidance and he personally downed fourteen German fighters between April and September. For his achievements in early 1943, Johnson received the Distinguish Service Order (DSO) in June. A slew of additional kills earned him a bar for the DSO that September. Removed from flight operations for six months at the end of September, Johnsons total numbered 25 kills and he held the official rank of Squadron Leader. Assigned to No. 11 Group Headquarters, he performed administrative duties until March 1944 when he was placed in command of No. 144 (RCAF) Wing. Scoring his 28th kill on May 5, he became the highest-scoring British ace still actively flying. Top Scorer: Continuing to fly through 1944, Johnson kept adding to his tally. Scoring his 33rd kill on June 30, he passed Group Captain Adolph Sailor Malan as the top-scoring British pilot against the Luftwaffe. Given command of No. 127 Wing in August, he downed two Fw 190s on the 21st. Johnsons final victory of World War II came on September 27 over Nijmegen when he destroyed a Bf 109. During the course of the war, Johnson flew 515 sorties and shot down 34 German aircraft. He shared in seven additional kills which added 3.5 to his total. In addition, he had three probables, ten damaged, and one destroyed on the ground. Postwar: In the final weeks of the war, his men patrolled the skies over Kiel and Berlin. With the end of the conflict, Johnson was the RAFs second highest-scoring pilot of the war behind Squadron Leader Marmaduke Pattle who had been killed in 1941. With the end of the war, Johnson was given a permanent commission in the RAF first as a squadron leader and then as a wing commander. After service at the Central Fighter Establishment, he was sent to the United States to gain experience in jet fighter operations. Flying the F-86 Sabre and F-80 Shooting Star, he saw service in the Korean War with the US Air Force. Returning to the RAF in 1952, he served as Air Officer Commanding at RAF Wildenrath in Germany. Two years later he began a three-year tour as Deputy Director, Operations at the Air Ministry. After a term as Air Officer Commanding, RAF Cottesmore (1957-1960), he was promoted to air commodore. Promoted to air vice marshal in 1963, Johnsons final active duty command was as Air Officer Commanding, Air Forces Middle East. Retiring in 1966, Johnson worked in business for the remainder of his professional life as well as served as Deputy Lieutenant for the County of Leicestershire in 1967. Writing several books about his career and flying, Johnson died of cancer on January 30, 2001. Selected Sources James Edgar Johnnie JohnsonAir Vice Marshal James Johnnie JohnsonCentury of Flight: Johnnie Johnson

New Years Ressaylutions 2015

New Years Ressaylutions 2015 It’s that time of year again: New Year’s resolutions. Today I spoke with a friend whose resolutions are beautifully concrete and achievable: Declutter his journals, letters and cards from his apartment, and make sure all his and his parents’ affairs are in order, with all i’s dotted and t’s crossed. I envied the simplicity of that. In my world, one of my personal resolutions looks like this: Build relationships as I take on leading teams and prioritize those relationships over getting stuff done. But still get stuff done. And inspire my teams with energy so they want to satisfy me! This sort of goal is much less straightforward and measurable, but it’s my goal and my resolution. I hope to see great progress in that area by the end of 2015. For now, let’s check in on the resolutions I made last year for my business. How am I doing? 2014 â€Å"Ressaylutions† and Current Status: Increase college essay / personal statement portion of my business to 25% of business. As predicted in my October blog, I reached just about 10%. Most of the marketing efforts I made in good faith did not result in new clients; however I received some inquiries by people doing Google searches (great news for me) and several resume writers have referred clients (thank you- you know who you are if you are reading this!). December is traditionally a busier month for college admissions, so if you know someone applying to school please let them know about The Essay Expert! Roll out a new â€Å"responsive† (mobile-friendly) website. This project is finally on track and I expect to roll out a new site in January! Just missed my 2014 deadline by a smidge. Choose a CRM and project management system. I am still working with an Infusionsoft expert to create these systems. I have reviewed about 100 pages of email messages that will go out to clients and writers in the course of working on various projects. I have now been advised to get the website up and running before implementing Infusionsoft. I look forward to having things run seamlessly by Q2 2015! Serve 250 clients. Total clients this year is 160. I did not reach my goal. I will be looking at my lead generations strategies and expect that my new website and Infusionsoft implementation will support The Essay Expert’s expansion to a wider client base in 2015. Generate 214 success stories. I did not meet this goal (we’re at 50). When I look honestly, I think I may have gotten lazy on my follow-up efforts. I have automated messages that go out to clients but I could do more to reach out individually and personally. My 2015 resolutions are as follows: Increase college essay / personal statement portion of my business to 25% of business. I’m going for this one again and am encouraged by the uptick in this part of my business in the last month! Roll out a new â€Å"responsive† (mobile-friendly) website. This will be happening for real in January! Implement Infusionsoft. See 2015 report! Serve 250 clients. Going for this again! Publish a print version of How to Write a KILLER LinkedIn Profile. I have a publisher all set to go on this project. The challenge is that LinkedIn’s interface changes so frequently; I was almost ready in December to move forward and then almost everything about LinkedIn’s home page and functionality changed! Nevertheless, I’m determined. Implement a robust referral program. I want to encourage people to refer clients to The Essay Expert and to reward them for their efforts. If you have an idea of what would be a great incentive for you, please let me know! Create more internal systems/guidelines. I faced a couple of difficult negotiations this year that might have been prevented by clearer agreements with my writers. Although I have detailed agreements that I sign with all writers, as well as guideline documents, I’m discovering some missing pieces and will be putting those in for 2015. Setting clear expectations is key to running a business smoothly! 2015 is looking to be an exciting year of growth, both personally and professionally (and I happen to believe they are one and the same). What are your New Year’s Resolutions for 2015 and your growth edges? Please share!

ALL SAINTS BRAND Essay Example | Topics and Well Written Essays - 750 words

ALL SAINTS BRAND - Essay Example All of the All Saints stores bear a unique interior design which differentiated from each other. This reflects the brands image of uniqueness and non corporate culture. All Saints have associated itself with the music industry quite intimately. The company made strategic business collaboration with brands like U2, Kelis, Robbie Williams, etc. in order to enhance its brand equity. The company endorsed clothing for several music videos, thereby creating a brand culture associated with youth culture and casual lifestyle (Allsaints, 2015). According to Kotler and Keller (2011) the brand is defined as the perception of the customers regarding a particular product or individual or any other marketable entity. It is a mental image that a company wants its customers to have regarding its products. All Saints brand is best known for its uniqueness and focus on the gothic culture. The products’ design, the promotional activities and the aesthetics of the store are based on culture of matured and rough life style while wearing black, grey and white. The signature interiors of the store is characterized metal, worn off wood and exposed bricks, which indicates a rough and weathered lifestyle. The design of the clothes has been carefully selected that complements the gothic and dark nature of the brand. Thus it can be stated that the brand has been positioned to be youth centric thereby targeting the age group of 18 to 35 (Ferla, 2010). Apart from the uniquely mundane and muted appearance of the brand, the company has al so tried to blend fashion with rock music. Currently, All Saints is associated with a sense of decaying decadence and distress outlook with a taste of vintage lifestyle. It is one of those very few brands that barely follow market trend and try to initiate a trend in the industry. The company has successfully engaged the customers by building a close relationship with them, thereby creating a